Draft
International Standard
ISO/DIS 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/DIS 20252
Edition 4
Proyecto Norma internacional
ISO/DIS 20252
88881
Este borrador de Norma Internacional se encuentra en la fase de consultas con los miembros de ISO.
Reemplazará ISO 20252:2019

Resumen

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

Informaciones generales

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