Abstract
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Life cycle
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Previously
WithdrawnISO 20252:2012
WithdrawnISO 26362:2009
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Now
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Will be replaced by
Under developmentISO/WD 20252